To let customers name their own prices for products in your store, you can enable the Pay what you want pricing. This pricing option allows you to be flexible in what price you are willing to accept for selected products. You can suggest one or several prices to your customers, or you can give customers the freedom to define the price themselves.
Enable the Pay what you want pricing for individual products right on the product page in your store admin. You can use this option to sell all kinds of products and services. You can also make effective use of the Pay what you want pricing to accept donations.
Enabling the Pay What You Want option
To enable the Pay what you want pricing, you need to decide on the minimum price for your product. It can be “0” or any other sum. Customers won’t be able to add the item to the cart if the price is lower than the initial price.
Products with the enabled Pay what you want pricing no longer have a traditional fixed price. There will be an empty field on the product page where your customers can offer the price that they are ready to pay. You can additionally provide price suggestions – they will be displayed as buttons with price tags (the “Your value“ option is also available).
To create products with variable prices:
- From your store admin, go to Catalog > Products.
- Click Add New Product or choose a product from the list.
- Click Manage pricing options in the Pricing section.
- Find and click Enable “Pay what you want” pricing.
- Click the toggle button into the “Enabled” position.
- Set the Minimum price for your product.
- (optional) Click Add fixed price tiers to provide one or more price suggestions. {image}
- Click Save.
That’s it! Now you have a product with a flexible price in your store.
You can create a separate category for all products with variable prices to make navigation in your store easier and these products more visible. You can also display products with the enabled Pay what you want option as Related products in your catalog and in the cart.
Storefront view
There are two special signs that help customers locate products with the enabled Pay what you want option on your storefront.
The first one is the “or more” text which is added to the price of the product, telling that customers can either pay the initial price or add something to it. The second sign is the orange “Free or your own price” label. It appears only if the initial price of your product is “0” (and it can be obtained for free).
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The orange label helps draw customer attention to the product while looking at your storefront. This label is also present on the product details page:
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Disabling the Pay What You Want option
You can disable the Pay what you want pricing for your product if you want to go back to the traditional fixed price.
To disable variable prices:
- From your store admin, go to Catalog > Products.
- Choose a product from the list.
- Find the Pay what you want toggle button:
- Click the Pay what you want toggle button into the “Disabled” position.
- (optional) Set a new price for your product.
- Click Save.