Learn how to grow your shoe brand online effortlessly, and find out how to create a seamless no-code website, sell on social media and marketplaces, and accept secure payments online.

To get started, our 30-day free trial could be a pivotal way to develop your online business. Here’s how Netcash Shop can help you start to sell shoes online instantly, reach a wider audience, and increase revenue through online selling across multiple platforms, among other benefits.

Sell on Multiple Platforms

Netcash Shop offers various solutions when you want to tackle cross-platform selling. Sell footwear online across multiple platforms, including mobile, websites, Google Shopping and Search, and marketplaces like Amazon.

Social Media

Netcash Shop allows you to advertise your online store on multiple social media platforms like Facebook and Instagram, which can help you reach a wider audience by advertising your online store on these platforms.

Responsive Design

Netcash Shop has over 70 fully customisable themes that are fully responsive. This makes your online shop look perfect on any device, including smartphone, tablet, and laptop.

Global Reach

Netcash Shop features integrations with Amazon, eBay, and Google, real-time shipping integration with local couriers like BobGo, Fastway, and Droppa, and support for over 50 languages.

5 easy ways to selling shoes online

If you’re not sure where to sell shoes and how to begin, you can start looking at the following ways to get started, whether that’s via social media, marketplaces, or a website.

1. Build your own online shoe store

The best way to get started is to have an online platform to start selling from. So, creating a website is a no-brainer. Netcash Shop has Instant Site, a brilliant website builder that’s included with all eCommerce plans.

You’ll build your eCommerce website from scratch in under an hour, with no web development or coding skills required. Also, regardless of the plan you choose, you’ll receive a free shop.netcash.co.za domain for your business with backups, storage, a free SSL certificate, and eCommerce hosting.

2. Add an online shoe store to your website

If you already have a website, you could always add an online store to it. Netcash Shop makes this process straightforward for you by providing an integrated plugin for WordPress, Wix, Joomla, and other popular site builders.

Once you have set up your Netcash Shop account, you can proceed to upload your products by adding a product name, product description, SKU code, and price. After that, you can start selling immediately.

3. Sell without a website

There is also a way to sell online without a website, whether that’s through advertising on Instagram, Facebook, or using a third-party online marketplace like Amazon. Netcash Shop has useful functionalities, like the Buy Now Button, which allows you to place a beautiful product card or simple “Buy Now” button on your own or a third party’s website – the perfect solution for affiliate marketing.

Additionally, this button is the ideal solution to drive sales anywhere online, allowing customers to choose products, select shipping, and pay in just a few clicks.

4. Sell on social media

Selling shoes, or anything else, through social media channels is one of the best ways to grow your brand and reach larger audiences.

Note that the Facebook and Instagram Shop feature is no longer available in South Africa. However, South African merchants can still use the Advertising features to sell through social media. You’ll be able to create targeted ad campaigns to reach new customers.

Then, you can also add shoppable product tags to your Instagram ads, allowing your customers to view products, checkout, and pay via your built-in, secure Netcash payment gateway at the tap of a button.

Lastly, with Netcash Shop’s LinkUp, you can add your website link to the bio section of all your social media platforms, giving your followers a quick and easy route to your online store.

5. Connect to marketplaces

Marketplaces are another feasible and straightforward place to sell shoes online. It’s possible to add the Netcash Shop eCommerce cart to your chosen marketplace by using the Netcash Shop integrated marketing tools.

You can go with one of two routes: via dedicated online marketplaces for niche markets like StockX or GOAT, or you could also sell through large online marketplaces, including eBay, Amazon, Takealot, Facebook Marketplace, OLX, and Zando.

For most of these, the setup is relatively simple, as you only need a seller account and a connected payment method. That said, selling on Amazon is a bit more complicated.

For this, you’ll need to set up shipping options, taxes, returns, and exchange terms on the Amazon US or UK store. In addition, you’ll also need to add your business info and terms of service. However, if you are successful, it could be very profitable.

5 benefits of using Netcash Shop for online shoe selling

Netcash Shop has a variety of plans available to suit your business so that your customers can buy shoes online, with a free plan available to get you started. Beyond that, Netcash Shop’s eCommerce shopping cart, Instant Site, and Buy Now Button are the perfect tools to start selling online.

Then, after creating your free account, you’ll add your online shoe shop to any existing website using one of the integrated plugins. Additionally, you can simply copy and paste a few lines of code into any content management system.

Now, you can sell your shoes online by adding your Netcash Shop to your WordPress, Wix, Squarespace, or custom website. You can also use the Netcash plugins to sync your shop to social media platforms to sell online across multiple platforms and increase your reach.

Sign up for Netcash Shop free of charge

1. Customisable template

First impressions are key to making an impactful and lasting appearance, especially in the fashion industry. That is why Netcash Shop features customisable templates to blend seamlessly with your website and display your inventory aesthetically.

The Netcash Shop eCommerce systems are lightning-fast, so your customers will enjoy a smooth online shopping experience.

2. Responsive design

Netcash Shop provides a responsive website design that presents your shoe line in an aesthetically pleasing way to your customer on any device. It’s also mobile-optimised to display smoothly when your customers are on the go.

The Netcash Shop website and online shop templates can be tailored to the look of your online shoe store with the click of a button without needing any design or website development skills.

Customers can browse your shoe range online and make direct purchases from your online shop. Payment and shipping plugins are fully integrated, and you can use the free mobile store app to manage your shoe catalogue on the go.

3. Powerful eCommerce shopping cart

Netcash Shop’s powerful eCommerce shopping cart includes features that use customer data to help you learn from your customer’s shopping habits. You can use data to market your business to segmented customer groups, develop a loyal customer following through social media, and offer your VIP customers exclusive discounts.

4. Easy-to-use payment gateway

Accepting payments on your online shoe store is simple. Thanks to the various payment solutions  integrated into your Netcash Shop, you can offer your customers multiple ways to pay.

The Netcash eCommerce payment gateway (Pay Now) is pre-installed. So, all you need to do is complete your Pay Now service application and copy & paste the Pay Now service key into the Netcash plugin in the Netcash Shop control panel. The payment options you can offer your customers with Netcash are:

• Scan to Pay – accept almost all QR and digital wallet payments
• Credit and debit cards
• Visa Click to Pay
• Bank EFT
• Payflex
• Retail Payments
• Instant EFT

5. Integrated shipping options

It is a top priority to deliver customer’s orders as fast as possible, which is simple to do by setting up one or a variety of shipping options. Netcash Shop has integrated shipping options with local courier companies like Fastway Couriers for real-time shipping quotes. Additionally, you can use the shipping configuration wizard to set up flat-rate shipping, shipping based on location, and many more.

5 top features of an online shoe store

Now that you know Netcash Shop’s benefits  for online sales, you might want to consider the features your website should have. Here’s a quick rundown to help you make the most of your online shoe store:

1. High-quality photographs

It’s essential for online customers to clearly see what they’re buying. Without high-quality product images, sales simply aren’t going to happen. Blurry, dark, and unprofessional photos will make your product appear low-quality and cheap.

Adding useful product imagery assists in portraying what your shoe business offers that is unique. These include banners, logos, and branded art.

Some other helpful things to add to your online stores are in-depth product descriptions that make it clear to prospective customers what you bring to the market. For example, 100% leather, suede, or locally sourced materials show that you take importance in providing sustainable products to consumers.

Pro tip: If you’re looking for where to start, this beginner’s guide to eCommerce photography will help.

2. Easy-to-use navigation

Easy-to-use navigation of your site is just as significant as having high-quality images. Without this, even the best product photos won’t be able to deter your customers from leaving your website out of frustration.

Making the shopping experience as smooth as possible can lead to return consumers, higher spending, and even an ability to recover abandoned carts. This can be done by adding dropdown menus, specific product categories, like menswear or womenswear, and relevant shoe information, such as fabric, colour, and sizing.

3. Product reviews

Another feature that is pivotal to add to an online shoe store is product reviews. Reviews from customers who have ordered from you can show trustworthiness to potential new customers.

With so many online scams, reviews can help showcase your business’ reliability and reputation. Additionally, customers will be more willing to buy items that other people like, known as the power of social proof.

Reviews can also help boost the SEO of your business, as they show search engines that you have a reputable and trustworthy website. This could lead you to rank higher, as your store will be searched for by prospective customers looking for potential reviews.

4. Quality Security

One thing your online shoe store needs to have is a secure platform. Seeing as you’re selling merchandise, customers want to know that their data is safe from hackers and scammers.

Robust security not only protects your customer’s data from cyberattacks, but it also keeps your reputation intact, encourages trust, and prevents financial losses for both you and your customers. There are various reliable options to use, but with Netcash Shop, you’ll save money on eCommerce website prices.

5. Size guides

Size guides are an excellent way to improve the understanding of the product options you have on your site. Often, what happens with people ordering online is a lack of information regarding the sizing of shoes — which stops them from making the purchase.

So, if you provide users with a size guide for each of your products, they will have more peace of mind when making a decision and spending money on your site. Additionally, if you’re selling internationally, make sure to provide clients with different measurements, such as UK, US, and European sizing.

Pro tip: It can also be helpful to add what size the model in the product image is wearing.

FAQs about selling shoes online

Do you still have a few lingering questions about how and where to sell shoes online? Hopefully, these answers to commonly asked questions can ease your mind.

Is selling shoes profitable?

Reselling footwear can be a lucrative full-time business or a side hustle. Your success depends on various factors, such as location, budget, marketing strategies, branding, and many more. But with the right expertise and strategies, you could make a return on investment.

How to tell how much a shoe is worth?

There are a few things to look for: Age, condition, rarity, design, authenticity, brand, and market demand/value.

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