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Automated Google Shopping

Automated Google Shopping for Netcash Shop merchants: Hire an Expert or do it Yourself

Hot off the press, Google Shopping listings are free for users selling online. What this essentially means is that if used correctly, you can get free traffic from Google Search. Millions of online shoppers are ready to buy and waiting to find your brand online.

Google free traffic

Reach More Potential Clients and List Your Products on the Google Shopping Tab

To start selling on Google Shopping, you need to set up an account in the Google Merchant Center and wait for approval. When approved, you need to structure campaigns, add negative keywords, optimise titles, images, and prices. And if any of these go wrong, you could spend hours troubleshooting and reading through FAQ’s.

The Netcash Shop team knows that time is precious, and you could be spending this time driving online sales through other channels. We want to help you sell more, and give you some time back, which is specifically why we have launched our new plugin for Google Shopping for Netcash Shop merchants. Introducing Automated Google Shopping!

Selling on Google Shopping is simpler than ever for Netcash Shop customers, it’s automated so that you can focus on selling.

  • Shine bright. Create your Google Merchant Center account if you don’t have one already. From your new or existing Google Merchant account, connect the valid product feed directly from the Netcash Shop admin panel.
  • Stay up to date. You can continue to manage your products in the Netcash Shop admin panel, all edits, additions and updates made to your inventory will sync to Google.
  • Focus on return. Whether doing it yourself, or using a preferred Digital Marketer, you want to see a good return on ad spend (ROAS). Make sure you concentrate your efforts on ROAS to maximise every Rand.
  • Increase your reach. Spread your Google Shopping ads across Internet and Google surface: Google Images, Google Search, Google Shopping tab, YouTube, Gmail and even Google Lens are some of the options available for free exposure.
  • Backup support. Although the Netcash Shop and Google integration is a powerful automated selling machine, you might need a human by your side to support you, help you with ad strategy and assist with ad optimisation using historical campaign data. In this case, contact us for an introduction to one of our preferred partners.
  • Improve your efficiency. Don’t spend more time than necessary on manual ad optimisation, you will get better results in less time by using the automated solutions, like Google Ads Smart Bidding and Smart Creative.

Use an Expert or do it Yourself, What Happens Next?

Whether you are managing your own Google Shopping campaigns or using an expert to save you time, you want to know what impact Google automated feeds will have on your business.

  • Grow your Revenue. Your targeted adverts will be pushed to the right audience at the right time across multiple platforms online including the Google Shopping Tab.
  • Profit boost. You’ll see an increase in ROAS as a result of continuously optimized ads performing efficiently. More bang for your buck.
  • Free time for you.The automated feed removes the need for non-stop optimization and the previous struggle for positioning on the Google Shopping tab will disappear. This frees up more time for you to focus on other growth opportunities.
  • Boost your confidence. Either you are spending your time learning a lot through trial and error, or you decided to shift from management to control by passing responsibility to an expert.

Who is our expert and am I dreaming?

We’re not making this up, Automated Google Shopping will be your new best friend. If you want to save time to focus on other areas of your business, we have a powerhouse partner in the advertising field, with expertise to manage your advertising investment and success.

Meet Kliken.

Our integrated partnership is fully integrated with Netcash Shop. The marketing service helps SMB’s market their products across Google platforms by providing automated Google Ads and Shopping campaigns. Kliken makes sure that your automated campaigns are budget optimised and designed to increase sales.

Our partner, Kliken, is a business based in the USA and helps over 1,000,000 small businesses across the globe run successful Google ad campaigns. In case you feel like a read, we have a success story for you.

Google free traffic

The Netcash Shop Automated Google Shopping service is powered by Kliken. The service is an opportunity for small businesses to optimise advertising campaigns to increase sales and save money by lowering the cost of conversions.

Activate Netcash Shop Automated Google Shopping Service

Your Netcash Shop plan must be the Venture plan or higher to make use of the Kliken app to optimise your Google Shopping campaigns.

Start Selling on Google Now!

Google free traffic

Why Google Shopping?

According to Smart Insights, over 76% of retail search ad spend is driven by Google Shopping and generates 85.3% of all clicks on Adwords or Google Shopping campaign ads. Google Shopping has grabbed the attention of the Retail Industry, so it’s likely worth following the trend.

Andy Taylor, a director of research at Tinuiti, in his article on Search Engine Land predicts the Google Shopping impact will continue to grow because customers don’t want text, they “want vision!”

FAQ

This is easy. You can start selling online with Google Shopping for free. You don’t need an eCommerce website, or a Google Merchant account. All you need is your Netcash Shop catalogue together with Kliken. Netcash Shop provides you with a free and secure online store. Kliken creates all Google accounts and connects them to your online store to generate a valid product feed, sync it with Google Merchant Center, and keep it up to date.

Netcash Shop takes care of your account and product feed validation. We make sure that your feed is compliant with the Google guidelines and requirements. Also, we will optimise the look and feel of your ads across all platforms.

Whether your shopping campaigns are free or paid, our integrated tools will automatically optimise your campaigns to make sure you get the best ROAS possible for your business. Upgrade to the Venture plan now to get started.

You can sell across multiple platforms, including:

  • Google Lens result page
  • Gmail, ads that show in the Promotions and Social tabs of your inbox.
  • Google Discover, shows users content related to their interests, based on their Web & App Activity.
  • Google Search, next to search results (separate from text ads).
  • YouTube (youtube.com)
  • Google Shopping tab (shopping.google.com)
  • Google Images (images.google.com)
  • Google Maps, when people search for nearby businesses on Google.com or Google Maps.
  • Google Search Partner websites, if your campaign is set to include search partners.

Create your online shop today and sell for free across multiple digital platforms with Netcash Shop and Google. Boost sales, increase reach and save time. Activate a free 30-Day demo with Netcash Shop and sell on your website, blog, mobile, social media and marketplaces like Instagram, Facebook and Google Shopping.

Author:
Liana Clarke
Netcash Shop Marketing Guru

Stay in Touch

With a wealth of experience and a strategic vision that transcends boundaries, Liana Clarke is the architect of our marketing success story. Their leadership style is a perfect blend of inspiration and strategic acumen, guiding our team through the ever-changing landscape of consumer preferences and market trends.

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