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How to add Netcash Shop to Facebook

Link ecommerce store to facebook
Link ecommerce store to facebook

You can upload and sync your Netcash Shop product catalog to the Shop section on your Facebook business page. You can view Facebook Shop on desktop, mobile and the Facebook app. You can manage all of your products and orders from the centralised Netcash Shop control panel or the Netcash Shop Apps for iOS link to white label app or Android.

When you have synced your Facebook Shop you can use Facebook dynamic marketing tools to drive sales, remarket to customers and use shoppable posts on Instagram.

The Facebook Shop connection is available on the Venture, Business and Unlimited plans.

Follow our step-by-step guide below and start selling on Facebook.

  • Connecting your Netcash Shop to Facebook
  • Syncing and updating products
  • Listing products and collections on Facebook
  • Deactivating products in a Facebook catalog
  • The Facebook shop checkout process
  • Processing orders from Facebook
  • Disconnecting or hiding Facebook shop
Selling on Facebook with Netcash Shop Guide

Connecting your Shop to Facebook

It is quick and easy to start selling your products on Facebook by meeting a few requirements:

  • Your business must have a published Facebook page, and your Facebook account carries an admin role on it. If you do not have one, you can learn how to create a page in Facebook’s Help Center.
  • Your products must comply with the Facebook Commerce policies and Guidelines for listing products.
  • Your store’s default currency is supported by Facebook. You can change your store’s currency anytime from your Netcash Shop control panel, go to Settings > General > Regional Settings > Currency.
  • The products that you sell on Facebook Shop require shipping (so it can’t be a digital product) and your products must have a selling price, they can’t be free.

When you’re done with these steps, you can connect your Netcash Shop to your Facebook business page. If you have an existing Facebook Shop that you set up manually on Facebook, the Netcash Shop will override the existing products.

  1. From your Netcash Shop control panel, navigate to Facebook and click Connect Facebook page:
Sell products on facebook
  1. Then select the Facebook business page where you wish to sell your products and click Save:
Sell products on facebook

Your Netcash Shop can only be connected to one Facebook business page. If you have multiple Netcash Shop accounts, you will need an independent Facebook page for each and vice versa.

  1. Accept Facebook Merchant Commerce Terms.

Your enabled Netcash Shop products will sync to a new tab on your Facebook business page. When this is done, Facebook will review your store before they appear on your business page.

You can check out the status under the Pending review tab on your page. You might see some of your products appear but they will not be visible to customers until they have been verified by Facebook.

If your Facebook Shop is rejected: a) ensure your products comply; b) appeal this decision.

Syncing and updating products

Any changes you make to your product catalog will automatically sync every 12 hours to ensure that your pricing and inventory are always up-to-date.

This includes any changes to product details in your Netcash Shop control panel (e.g. edit product’s image, title, or price). You can also do a manual sync if you would like to make immediate changes by clicking Sync Products in the Netcash Shop Control Panel > Facebook .

Listing products and collections on Facebook

To understand the product listings on Facebook and how they work with Netcash Shop, you can use the following guidelines:

Products:

  1. If a product is marked as “enabled” in your Netcash Shop, they will automatically appear in your Facebook Shop.
  2. If the product is marked “enabled” but it is assigned to a disabled category it will not be sent to your Facebook Shop.
  3. Any products that are marked as “disabled” will not be sent to Facebook.
  4. If the ‘enabled’ products featured on the front page of your Netcash Shop, your uploaded to appear in the Featured products section on Facebook.

The Facebook platform allows up to 20 images per product, so Netcash Shop will automatically sync the first 20 images from your products gallery.

Netcash Shop Facebook demo shop:

  1. A collection will be automatically created for each of your top-level categories in your Netcash Shop when you connect and sync your shop.
  2. You cannot create new custom collections or edit existing collections on Facebook, this needs to be actioned on the Netcash Shop control panel.
  3. To hide/show a collection or sort the products within it, enable/disable the store category or sort the products within the category.

The catalog on your Facebook Shop can be used to set up targeted ads within Facebook by using the Facebook Ads tool.

Deactivating products in a Facebook catalog

If you have products that you no longer want to sell from your online shop on Facebook, you can manually hide them in Facebook catalog settings.

To deactivate your products in a Facebook catalog:

  1. Go to Facebook Catalog Manager.
  2. Select the catalog you want to deactivate.
  3. In the menu on the left, click Products.
  4. Tick the products you want to hide from your Facebook catalog and click Deactivate Delivery:
  5. Finally, you can review the list of selected items and click Deactivate Delivery to confirm the action.

It is important to note that the products you deactivate will be hidden from your Facebook catalog but they will remain available in your Netcash Shop

Sell products on facebook

Facebook Shop – the checkout process

Your customers can purchase products from your Facebook Shop and they will be taken to your Netcash Shop to check out and complete their order. Once again you will manage and process the orders from your central Netcash Shop control panel.

Automatic confirmation emails will be sent to your customers with all information regarding their orders. You can view and manage your orders in your Netcash Shop central control panel. Simply navigate to My sales > Orders and in your Netcash Shop mobile App.

Processing orders from Facebook

All of your orders from Facebook will appear with your regular sales and can be managed from your central Netcash Shop control panel, My sales > Orders, or in the mobile app for iOS or Android. The orders from Facebook do not have any labels that indicate their source.

You will receive push notifications in the App or receive emails when customer place orders via Facebook and you can process communicate with customers directly from the control panel.

Disconnect or hide your Facebook shop

You can stop selling on Facebook by disconnecting your store and removing the Shop tab from your Facebook business page.

Follow these steps to hide the shop tab on your Facebook business page:

  1. Open your Facebook Page.
  2. Go to Settings > Templates and Tabs.
  3. Switch off the toggle next to the Shoptab:
  4. The Facebook shop tab will no longer be available in the page menu but you can still tag your product on your Instagram platform. To unhide the Shop tab on your Facebook business page, click Add tab at the bottom of the page.

To remove your Facebook Shop completely, you need to disconnect it from Netcash Shop:

  1. Navigate to Facebook in the Netcash Shop control panel.
  2. Click on the Status drop-down and choose Disconnect:

This will clear your Facebook shop settings and remove your catalog. The automatic product sync will no longer happen and any new products you create in Netcash Shop will not appear on Facebook. You can easily reconnect the channel in the future by following the initial set up process mentioned earlier.

It is important to note that if you track Facebook Pixel data or have Instagram product tagging associated with your catalogue, disconnecting/reconnecting the Facebook shop could cause the loss of that data.

Author:
Jade Pottier
Netcash Shop Marketing Guru

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