#1: Instagram

This has become the most popular and important platform for small businesses, especially if you are in the retail or eCommerce industry. With a user-friendly experience, Instagram shop makes it easy for small businesses to sell their products online.

The Instagram App is a great platform to reach a wide audience organically. So, if you’re a small business and are not ready to spend large amounts on ads, you can simply create great content that can be shared as a normal post, story or even an Instagram reel.

It is important to keep in mind that, unlike other platforms, Instagram is more of a visual platform. It is a great platform to share your story through images and short videos. Sharing high-quality visuals and videos will help you reach a wider audience.

Keep in mind that Instagram has a much younger audience.

Find out how to boost sales and sell on Instagram here.

#2: Facebook

Despite the changes made on all social media platforms increasing users, Facebook remains the leading platform with over 2.7 billion monthly active users!

You can use Facebook messenger to respond to customers and provide customer support, run ads on Facebook and reach a wider audience, create Facebook groups to engage with customers and customers can leave reviews on your Facebook page which increases your company credibility.

Facebook provides a great platform to increase your brand awareness and credibility.  Start selling on Facebook in just a few easy steps.

#3: TikTok

TikTok is the newest social media platform, and many companies use this as a fun way to market products and services.  TikTok is a platform used to deliver messages in a more fun and playful way. It involves educational videos, product reviews, dance routines, beauty tutorials, hacks, fitness videos, and so much more.

Like with Instagram Stories, TikTok is a space where brands, businesses, and influencers can have fun, be their authentic selves, and try something new. And, chances are, there’s an audience out there that’s perfect for your brand.

If your target audience is millennials, this is the perfect platform for you as they now make up a greater share of TikTok’s user base.

With over 24% of the platform aged between 25-34, brands can count on this platform to reach customers who are more inclined to purchase a product or service.

TikTok allows brands to increase their brand awareness and share creative content to a constantly growing audience, and it’s extremely easy to go viral on TikTok even if you have 0 followers.

#4: Twitter

Unlike the other platforms previously mentioned that are more visual, Twitter is less visual and focuses more on sharing important information.

If you have any announcements, important information or any trending topics, this is the place to share it. This platform is used to share your brand voice and matters important to you or relating to your business.

The challenge with Twitter is that you need to ensure your brand voice is engaging, consistent and on-brand.

Social media marketing is essential to any business, and you will definitely gain quality customers if you select the best platform(s) and put out the informative content.